| Where it runs | Hosted by the vendor | Your server, Windows or Linux |
| What you pay | Subscription plus $0.99 per AI outcome ($9.99 per sales qualification) | Free live chat; Premium $19 per agent per month; no metering |
| Cost as you grow | Rises with volume and headcount | Flat; agents are not billable units |
| AI model | The vendor's own model | Yours: local Ollama, or OpenAI/Anthropic on your key |
| Where conversations live | Vendor infrastructure | Your SQL Server database |
| Breadth | Chat, email, WhatsApp, SMS, voice and Slack | Free: web chat, email inbox, help center, contacts with segments, website campaigns. Premium: WhatsApp, Messenger, Instagram, Telegram, LINE, SMS and API inboxes, Twilio voice, two-way Slack |
| Building and testing the AI | Procedures for multi-step tasks, simulated test conversations, resolution-rate reporting | A system prompt, knowledge sources (website crawl, PDF, DOCX, CSV) with cited answers, a test bench of saved questions to re-run after every change, and AI resolution metrics. Since 2.0.9: AI actions that call your systems with agent approval or visitor confirmation, and visual bot flows with AI steps and a simulator that steps through a draft. No simulated customer conversations, and not a copy of Procedures |
| Mobile | A mobile app for agents (Intercom Conversations) | No native apps; the dashboard installs as a web app with push notifications |
| Setup effort | Sign up and paste a snippet | Install a server and a database, then paste a snippet |
| If the vendor changes | Their roadmap and pricing apply to you | Your install and your data stay on your server |