Dchat vs Olark
A support AI agent on every plan versus a $400 marketing AI agent
Olark has been in live chat since 2009 and now sells an AI website agent aimed at marketers: lead qualification, proactive targeting and campaign reporting, at $400 a month billed annually with unlimited AI conversations. Dchat is support-first, with lead capture built in, from a free plan up.
Choose Olark when the chat is a marketing funnel
Lead qualification against your criteria, targeting by page, scroll, UTM and HubSpot cookie, A/B tests of agent setups, and CRM integrations.
- Lead qualification
- Proactive targeting
- HubSpot and Salesforce
Choose Dchat when support and sales share one inbox
An AI agent that answers support questions, captures leads and books meetings, across twelve channels, starting free.
- Free plan
- 12 channels
- SSO on every plan
Olark vs Dchat
| Dimension | Olark | Dchat |
|---|---|---|
| What the AI is for | Marketing: qualify leads against criteria you set, ask for contact details at the right moment, and report by campaign. | Support first, with lead capture, meeting booking and team alerts as built-in actions, and scripted flows for qualification questions. |
| Knowledge setup | Built from your website, previewed from a URL before you sign up. | Site crawl, URL import, Q&A pairs, Notion, Google Docs, YouTube captions and document upload (PDF, Word, PowerPoint, Excel, HTML, text, Markdown, CSV). Scanned PDFs and images are read with OCR. |
| Targeting and testing | Proactive triggers by pages viewed, time on site, scroll depth, return visits, UTM and HubSpot cookie; A/B tests of assistant configurations; an AI Analyst in beta. | Proactive triggers and a sandbox to compare a candidate model or instruction change before saving it. No live A/B testing and no scroll or UTM targeting yet. |
| Integrations | HubSpot, Salesforce, ActiveCampaign and webhooks, plus an MCP server for transcripts. | Shopify, Slack, Zendesk, Freshdesk, Twilio, Notion, Google Docs and outbound webhooks. No native HubSpot or Salesforce connector. |
| Channels | Website chat. | Website chat, email, SMS, WhatsApp, Messenger, Instagram, Telegram, Discord, LINE, Microsoft Teams, Slack and an AI phone agent. |
| Published entry price | AI Website Agent $400 a month billed annually, including one human seat; extra seats $29. Live Chat Only (no AI) $29 per agent. Free trial, no free plan. | Free forever on one site with one seat and 500 AI messages a month - not a trial. Then $29 per agent seat with AI on our provider account, or $15 per seat with your own AI provider key. |
| AI pricing shape | Unlimited AI conversations in the $400 plan - no token costs. | Included in the seat. Plans include 5,000 AI messages a month; past that the AI hands the conversation to your team instead of billing more. |
| Single sign-on | Enterprise plan. | Every plan, including Free. |
| Scale and proof | Publishes 12,000+ users since 2009, G2 4.3/5 and Capterra 4.5/5. | A new product with no customer logos to show. |
| Best fit | Marketing teams with real traffic who want the chat to qualify and route leads into a CRM. | Small teams who want one AI agent for support and sales questions, on every channel, without a $400 minimum. |
Checked September 24, 2026 against the public Olark home, features and pricing pages. Everything in the Olark column is their own published claim; none of it has been independently verified by us. Olark's AI plan was shown with annual billing only. Everything in the Dchat column is read from the shipping code, including the gaps. Competitor pricing changes without notice - verify current terms before purchase.
If lead qualification into HubSpot or Salesforce is the whole job and the budget is there, Olark is built for it. For support plus sales on a small team, the $400 minimum is the difference.